step zero. clean skin.

dump your dirty bath towel.

the disposable face towel that replaces the crusty one in your bathroom. sterile. lint-free. compostable.

4.9★ 2,184 verified reviews
100% Plant-based fiber
0 Mystery bathroom bacteria
12w Compost time
the uncomfortable truth

Your $85 serum can't fix the towel you dried with.

bathroom towels hold onto hand soap, fabric softener, dust, and whatever lived on your skin yesterday. then you rub it into your face. TAKEOFF is the clean start your routine has been missing.

Do the math

TAKEOFF vs. your bath towel.

 
TAKEOFF
Bath towel
Sterile each use
Every single towel
12M+ bacteria per sq. in.*
Lint on your face
Lint-free nonwoven
Cotton shedding
Fabric softener
None, ever
Coats every fiber
Safe on retinol
Derm-tested gentle
Rough on barrier
Cost per use
$0.64
Priceless damage

*studies of household towels after 3+ days of use

What's inside

Four rules, one towel.

01 / FIBER

Plant-based, lint-free.

A nonwoven blend of plant cellulose and viscose. Strong enough wet, soft enough for under-eye skin.

02 / CLEAN

Sterile every time.

Each towel is hygienically sealed and used once. No bacteria, no residue. You deserve a clean start.

03 / DERM

Derm-tested gentle.

Tested on sensitive, acne-prone, and retinol-using skin. No fragrance, no dyes, no bs.

04 / EARTH

12-week compost.

Home-compostable fiber. Packaging is FSC-certified and recyclable.

The ritual

Three seconds. Every time.

01

Pull one.

Grab a single towel. Pocket-sized, travel-sized, TSA-sized.

02

Press, don't rub.

Pat skin dry after cleansing. No pulling, no drag, no tears.

03

Compost it.

Plant-based fiber breaks down in 12 weeks. No landfill guilt.

What people say

2,184 reviews. 4.9 average.

★★★★★
98% would recommend to a friend
★★★★★

"step zero is real."

I thought it was a gimmick. Then I realized how much fabric softener I was rubbing into my skin. My forehead cleared up in 2 weeks.

Mia R. Verified
★★★★★

"the gym bag essential."

These are individually sealed and actually fit in my sleeve pocket. No more dirty-towel shame.

Jordan K. Verified
★★★★★

"retinol-friendly finally."

My derm told me to stop rubbing with a towel on retinol nights. These are the only thing soft enough.

Sam L. Verified
Last chance

Dump the dirty towel.

50 sterile towels, $32. or $25.60 if you subscribe. step zero in your routine.

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